Digital Marketing

Why Local Citations are Key for Local SEO

Citations are an essential feature in local SEO. Many SEOs begin their careers by making citations for stakeholders. You can easily manage and enhance local rankings if you configure them correctly. However, citations may be a pain to remove if you do them improperly. Therefore, this article will go through every aspect of citations and why local citations are key for local SEO. But first, let us see what citations are.

What are local citations in SEO

In a nutshell, local citations in SEO represent any reference to your business. They help people find your business more quickly and learn different details about it. That covers basic information such as business type, location, and contact information. A company’s name, address, and phone number (known as NAP) are essential for a local citation. However, a citation can also include work hours, map location, images, videos, and a website.

Wooden blocks with SEO written on them.
Local citations are key for local SEO. The two are closely related and can help you grow your business

Types of citations

There are thousands of websites where you can list your business, but not all will be relevant. That is why citation types are needed. There are several types of citations for different categories of companies. For instance, real estate, attorney, or healthcare are such categories. And while some citations have broader domain authority, category relevance is more significant. That is why being included in these industry categories is essential. Some popular citation types are search engines, primary data aggregators, important platforms, or personal websites. Based on your business profile, see which type of citation would help you the most.

Why you should use local citations in your local SEO

SEO citations help customers in a particular location identify companies that provide the services and goods they need. They also influence your Google and other search engine rankings. Here is why local citations are key for local SEO in more detail:

Make your business visible

As experts for AZ Citation Services say, the easier it is to find you online, the more probable it is that you will succeed. Therefore, consider each citation you build as a path to your business for those interested in it. At the same time, directory listings can help people who aren’t looking for a specific company but a local product or service. A plumber, home inspector, and real estate agent are such examples. That is because many people use directories and review sites to identify local businesses that can satisfy their demands.

Having your information easily accessible in the correct locations puts you in front of anyone looking for a company like yours. For instance, being present on Tripadvisor is highly recommended for travel agencies, lodging facilities, transportation businesses, or HoReCa.

Person writing with a marker on a whiteboard
Local citations can help your audience reach you more quickly

Increase traffic to your site

Improved or higher rankings indicate improved visibility through search engines. That results in more visitors to your website, which may help generate new revenue and build your brand. You may put your business in numerous directories by adding the correct citations using local SEO services. That will direct traffic from Google and other search engines to your website.

Build a customer database

With the support of the correct local citations, listing your business in more than one business directory will help you establish a more extensive customer base. Customers want to know if a company is genuine and trustworthy. Therefore, listing in directories with local citations can prove your authenticity and help consumers trust you.

What are the best ways to build citations?

Now that you know what local citations are and why they are essential, it’s time to figure out what to do next. Here are some tips. The following are excellent pointers to remember when creating and managing your citations.

Keep your website up to date

Reviewing your website to ensure that all business information is updated is essential. That means checking your NAP information and all other information your clients might find helpful. Include a Google Maps plug-in or details about your company’s history. In addition, don’t forget about product information and customer service numbers. Make it easy for your customers to reach you with just one click.

Submit your citations on important sites

Are you wondering where you should submit your citations for better results? Then, consider which names quickly spring to mind when you think of reliable websites. Like most people, you are probably thinking about social media, and you are right on point. Those sites, and many others like them, are excellent places to get citations. Therefore it’s worthwhile to pursue them separately.

Begin by looking for your company on each of them since it may already be listed. If it is, claim the listing to manage it yourself in the future. Review it and update any incorrect or out-of-date information. Then, to make it more enticing, include additional data such as images and service information.

Take a look at your competition

Whether or not you think you know your competition, it’s never a bad idea to check it out. You can start by Googling the phrases and keywords you want to rank for and seeing what comes up. Take note of the businesses that routinely rank high. In which directories do they appear the most? What kinds of citations are they using? At the same time, look for ways to get your business listed on these sites.

A laptop opened on a wooden table.
Knowing your competition can only bring you benefits. Therefore, do a google search to see how they promote their business.

Use more unstructured citations

Additional citations can be built or earned on various publications, such as blogs, news sites, apps, government websites, and others. These aren’t designed primarily for publishing local business listings, but they can serve as a reference for your business. You may create these citations for your company or earn them via merit and public information sharing.

In conclusion

As you can see, local citations are key for local SEO in various ways. However, remember that citations are only one component of building a local presence for your business. A good SEO strategy will help you establish authority and differentiate your business. Therefore, Work on your whole SEO strategy if you want to have the best results possible.


Atharv Raj is an author, digital marketing expert and content developer at He is also a veteran in the digital field. I have over eight years of experience in content strategy and digital marketing analysis in the tech industry to a variety of blogs and articles including and and many more blogs.

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