Digital Marketing

What E-commerce Leaders Should Know About Growth Marketing

‘Growth marketing isn’t only a buzzword; it’s a tried-and-true marketing strategy that can help your company increase sales. You’ve probably heard of the word before, but you may not be aware of some compelling facts and figures that indicate growth marketing’s effectiveness.

What is the definition of growth marketing?

Many marketers call themselves “growth marketers,” but what precisely does that term indicate? It’s a method of attracting, engaging, and retaining customers based on constant experimentation and strong attention to your customers’ unique, evolving motives and preferences.

You’ll be able to optimize your organization’s growth quickly through a variety of channels, especially the ones that matter most to your customers, by creating and delivering highly targeted, individualized messaging aligned to their demands.

Let’s take a look at what it takes to be a development marketer and one of the most typical methods that a growth marketing team can improve customer experience.

What exactly does the term “growth marketing” imply?

Traditional marketing usually uses the same tried-and-true tactics to reach customers. Hold a sale, send an automated email, and run a Google Adwords campaign with the same 50 phrases. You may notice some effects, but they will fade over time because you are not changing your strategy to stretch your budget further as consumer interests move. You can also contact Incrementors as they provide the best SEO solution at a reasonable price.

Growth marketing has moved beyond growth hacking’s “get-growth-quick” tactics in the last decade. That’s not to suggest that important facets of its rise to popularity have gone unnoticed. Testing, experimentation, and expansion are the fundamentals of growth marketing, and these concepts are used to campaigns through the customer lifecycle.

The important factors of a growth marketing plan

A growth marketing strategy can include customer acquisition rates, currency exchange rates, client retention rates, and customer lifetime value. To attract, convert, develop, and retain engaged customers, today’s growth marketers use a range of techniques. All of these tactics are widespread in the realm of e-commerce, but they may also be used to concrete block enterprises.

Marketing across several channels

Depending on your target audience’s preferences, cross-channel marketing seeks to establish a strategic channel strategy to contact your customers, which may include email marketing, SMS messaging, push notifications, in-app communications, direct mail, and other channels.

When incorporating a cross-channel marketing plan into your growth marketing strategy, you must first focus on the individual user in order to understand their communication preferences, and then personalise your campaigns to meet their demands. A/B testing can reveal, for example, that a given customer responds to push message offers at a 66 percent higher rate than email marketing offers, allowing you to focus future campaigns on push offers.

It’s also important to make a comprehensive marketing strategy that incorporates many sources so that you can engage with your audience wherever they are, employing contextual campaigns that help you understand their brief across each channel.

A/B testing

One of the core practices of a solid growth marketing plan is A/B testing, or better yet, multivariate testing. This is running either  “A” or “B” test, or a series of several tests, to see which variation of your content (with tweaks to graphics, copy, design, and other aspects) engages your readers the most and increases your conversion rate. After that, you may base future marketing campaigns on that variation, iterating on your accomplishments to improve performance with each test.

It’s vital to note that because the “B” test worked best with one audience segment, the “C” test might be more effective with another: Don’t just send out your A/B tests in batches; focus on custom segments for each one to figure out what content resonates with that specific target group, and then keep trying fresh variations to boost efficiency.

It’s All About User-Generated Content on Facebook

When it comes to making an e-commerce play, social media particularly Facebook and Instagram are efficient channels for growth marketing, but it’s all about user-generated content. According to an eMarketer analysis, user-generated content influences slightly over 20 percent of the overall shopping decisions on Facebook, and 34.8 percent of purchasing decisions are made on Facebook against just 1.9 percent on Twitter.


Unless you’re a startup in its early stages, you’ll have to establish a brand. And what better method to get your product in front of a larger audience than by using the audience of more established businesses?

Inviting your dream customer to a podcast interview is a terrific way to pique their curiosity. Branded podcasts will be important marketing tools in 2022, especially for B2B companies. Incrementors SEO services are highly demanded services that everybody wants.

While producing a podcast, you might ask your ideal consumers to join as special guests. This will expose your podcast to the audiences of your guests, as they will announce that they will be speaking to their audience, resulting in more eyes (or ears!) on your brand.


As a result of large data insights, advertisers, like businesses, are evolving. For growth leaders, a modern marketer must be able to combine technical competence with a creative approach.

Growth marketing managers must take on more tasks than a typical marketing manager. From recognition to customer evangelism throughout the value chain, they add value to conversion rate optimization, customer experience, user experiences, and the brand community. They should also have the skills and knowledge to fully own these aspects of a small business’s growth strategy.


Atharv Raj is an author, digital marketing expert and content developer at He is also a veteran in the digital field. I have over eight years of experience in content strategy and digital marketing analysis in the tech industry to a variety of blogs and articles including and and many more blogs.

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