What is Digital Branding?
We’re utilizing our mobile phones, computers or laptops, etc. constantly. The majority of us communicate with the world via the internet. According to a recent report, as of April 2022, there were five billion internet users around the globe. Now let’s try to understand what exactly is digital branding? For businesses that use the Internet to build a digital brand, this is an amazing thing, but multitude of companies across a wide range of industries are still living in the primitive age when it comes to facilitating a strong digital presence. The significance of digital branding is at an all-time high as our lives become more and more connected with computers and the digital world. In simple terms, it can be defined as a process using which businesses can attract customers online.
Therefore, digital presence matters!
Popular Digital Branding Examples
Let’s begin with the world’s one of the most valuable brands. From A to Z and a giant golden smile in a shape of an arrow are two features that are instantly connected with this digital brand. You can rarely find an internet user who has never heard about it. Behind this success and fame are a strong digital brand and the dedicated efforts of the professional marketing team. They’ve done an incredible job of developing a strong web presence on all fronts.
The road to success for Airbnb was not easy (even now, it faces claims and lawsuits). Nonetheless, because of its top-notch digital marketing tactics, it is one of those digital brand products worth noting.
Airbnb is an American firm that is well-known for transforming people’s search for lodging and lodging arrangements. It brings together millions of individuals all around the world. The foundation of their digital branding is to provide a user-centric experience. They engage with the public using a variety of methods and customize the official website for each audience so that visitors from all over the world feel at ease.
OTBT is a global women’s casual footwear brand that was created with the traveler in mind. This one-of-a-kind brand is influenced by music and culture, with high-quality fabrics, earth-inspired leathers, and meticulous attention to detail.
OTBT’s Instagram officially launched in January 2015, but its actual influencer program only began in 2017. The team decided to concentrate on micro-influencers with less than 5000 followers. Since the program’s inception, they’ve grown their influencer community from a handful to over 400, with 200 of them joining in 2020.
Digital Branding vs Digital Marketing
While digital branding concentrates on imparting value and motivating loyalty and brand recognition, digital marketing is all about finding new prospects and generating revenue through sales.
‘Digital marketing is what you do, digital branding is who you are.’- JuntaeDeLane
Essential Elements of Digital Branding
Let’s deep dive into them:
Simple and easy-to-navigate websites are more effective. Use a limited color scheme that matches or enhances your logo to simplify design and preserve brand consistency. Use bold, legible fonts to make your brand name and important details stand out. Keep pages brief and to-the-point, and avoid giving users too much information. Burying important information is the quickest method to get a potential customer to quit clicking.
A logo is a single picture that a buyer should associate with your company first and foremost. Your company’s and target audience’s personalities and values should all be reflected in your logo. On all of your brand assets, including letterheads, business cards, and billboards, the logo should appear fantastic in all sizes. But keep in mind that digital platforms necessitate precise image sizes and formats. Create a logo that may be used on profile photographs, cover shots, email headers, app buttons, and other places.
3. Brand messaging
What your firm says and how you say it is referred to as brand messaging. You can bet that if I establish a bakery with the best chocolate pastries in town, I’ll mention it in my marketing messaging. The message should reflect what your firm does and thinks, as well as speak directly to the immediate needs and wishes of your clients.
4. Online advertising
The power of the internet is used to sell your products through online advertising. It’s no longer as straightforward as putting a banner on a website. There are a plethora of digital advertising options available nowadays. The following are some of the most prevalent options: Display ads, Social media ads, Search engine ads, etc.
5. Content Marketing
Content marketing that works should pique customers’ interest in your business and get them excited about your products and message. It aims to foster long-term, fruitful partnerships by assisting in the development of trust between the brand and the user. Successful content marketing should keep customers interested in your business once they’ve been introduced to it through digital marketing, converting one-time users into diehard followers.
6. Social Media
Facebook, Instagram, Twitter, Pinterest, Snapchat: almost everyone, including your 80-year-old grandpa, has some type of social media presence. If your customers are there, your brand should be too. Design every post to the platform on which it appears.
SEO (search engine optimization) ensures that your brand and its offerings are easily accessible on search engines, which is one of the most common ways for buyers to find you. Begin by developing your website with search engine optimization in mind. Google’s Webmaster Guidelines, which explain how Google indexes and ranks sites, are an excellent place to start.
8. Influencer marketing
Influencer marketing is a type of marketing that enlists the help of people with huge social media followings to promote your business. You put your brand message in the hands of a social media celebrity who will spread the word for you, rather than marketing directly to a group of consumers. According to one study, more than 80% of marketers across the globe launched influencer campaigns in 2015.
Importance of Digital Branding
- Digital branding permits us to do similar things that traditional branding allows, just on a much larger scale.
- By mode of digital channels, you can create loyalty among customers across the world.
- Digital branding aids to reach a mass audience in a shorter duration at negligible cost.
- Buying a car is a terrific example that most of us have gone through. Before speaking with the vehicle dealership, you can conduct extensive research to make an informed decision. When you make the decision to enter the building, you will be better educated, and your brand perception will guide you through the process.
Digital branding isn’t just about sales, but creating a passionate, loyal customer base that not only buys your products or services but trusts them. The possibilities for digital branding for your firm online are as enormous and expansive as the internet itself.